Are struggling shopping centres fighting back?

Posted on 3 September, 2018 by Bailey Clarke

Most of us have experienced a shopping centre with their predictable layouts but could they become a thing of the past.

are shopping malls struggling

A popular form of shopping for many, the malls provide escapism with a social element attached for families and friends to meet. With casual dining outlets and various retailers, it’s a place where you can relax and shop all in one venue.

Even with the convenience of having many shops and food outlets under one roof, many centres find themselves fighting a daily battle to attract customers. With increased parking fees and congested roads could a visit to a shopping centre become a chore rather than an enjoyable outing.

There is also the worry of keeping retail space occupied with long-term tenants. Empty space is not only a loss for shopping centres it can also drive customers away from exploring the mall further.

Many shopping centres have already started to adjust by working with their operators to achieve a positive shopping atmosphere. Some of the methods include competitions, pop-up shops and events within the centres.

With the mammoth task of driving customers to shopping malls, there have been some major changes including the explosion of casual dining. Lifestyle foods are attracting a diverse range of people which is a great extension for shopping centres to embrace. With this in mind, many malls have started to incorporate a wide range of eating outlets giving customers different choices to experience.

Kiosks are also becoming popular with many offering a quick option for those who want a quick break snack whilst on the move. Many offer a range of produce from cakes and desserts to refreshing smoothies.

As online shopping continues to grow physical retailers have to change rapidly in order to survive. Shopping centres are becoming a hub activity with casual dining and entertainment options they are fighting back.

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