With Black Friday and Cyber Mondays campaigns, e-commerce sites and retail stores are certainly attracting early Christmas sales. However, retail stores still have to battle extreme competition in the run-up to the holiday season.
The majority of retailers have huge sales a few days prior to the festive period. With wise customers playing the waiting game many retail stores hope to pull in the crowds with last minute promotions.
By strategically placing marketing campaigns throughout the start of November and throughout December, some stores are experiencing positive results.
Even with positive sale figures shopping centres are still struggling. A decline in footfall is evident with many shopping malls unable to keep engagement with their customers despite early discount sales.
Black Friday is celebrated the day after Thanksgiving in American and is the largest retail shopping day for them. Even though the term ‘Black Friday’ is used to represent the first day of the Christmas shopping season in the USA it’s now used worldwide.
Recently shoppers are becoming extremely cautious with big sale campaigns. Rather than splashing the cash savvy customers are exploring other avenues before purchasing in-store. One reason for careful buying in discount sales could be the smart device. Nearly everyone relies on a smartphone these days but could they potentially help discourage in-store sales.
After spotting a sale product many people would choose to perform an online comparison whilst in the store. With a list of results and prices, the shopper can then see if the product is cheaper elsewhere within seconds.
Obviously, not everyone would utilise their device to perform a quick search for sale products. However, with easy access, many potential shoppers are able to browse online for cheaper options almost instantly.
Despite the positive steps in enticing the Christmas crowd, Black Friday and Cyber Monday campaigns seem to be losing their appeal in recent years.
Many people hold on for late discount bargains which go live a few days before Christmas day. The sales carry on with Boxing day markdowns which are still extremely successful for many retailers in the lull after the Christmas period.
As shoppers start to curb their enthusiasm in regards to spending cash in pre-Christmas sale campaigns, could retailers be fighting back?
Let’s see if the 2019 festive strategies create a new buzz to attract shoppers to their retail shops.
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