Commercial property Aldi has long been known as a cheaper alternative to large supermarket chains such as Tesco, Morrisons and Asda. However, bargain hunters have had the last laugh this week, as the commercial property chain’s own brand wine has been voted as one of the best in the world.
The £3.59 bottle came out fighting in taste tests, with experts claiming that it compares favourably to red wines costing almost ten times as much. Marketed as Spanish Toro Loco Tempranillo, the commercial property’s value for money on the tasty red staggered consumers – even before the alcohol content kicked in!
It was awarded a silver medal at the International Wine and Spirit Competition, with judges describing it as “fruity, rounded and appealing, with hints of nice bright cherry.”
Even more surprisingly, the 2011 vintage was praised over many older bottles, debunking the theory that wine must be allowed to age in order for the best possible taste to be achieved. It went head to head with a 2005 bottle of Costa di Bussia Barolo Riservia DOCG, which retails in commercial properties at £31.15, and several judges admitted to preferring the cheaper bottle by far.
The Toro Loco Tempranillo comes from the province of Valencia in Spain, specifically the Utiel-Requena region. Spain, in recent years, has become a true competitor in the production of fine wines, joining traditional vineyard-rich European neighbours France and Italy.
However, it was not just the Toro Loco Tempranillo that raised Aldi commercial properties’ prestige in the world of wine tasting – in total, the commercial property chain gained 18 medals throughout the course of the competition. Three silver medals, and one bronze, were won for the supermarket chain’s sparkling wine collection, with a further four silver and ten bronze medals received for the wine collection available in stores across the board.
A spokesman for the commercial property chain, Tony Baines, said; “We work closely with some of the world’s leading wineries so we can deliver high-quality own-label wines to our customers.
“It is fantastic that our commitment to quality and has been recognised by as prestigious a group as the International Wine and Spirit Competition tasting panel.
“We’ve always known our wine range has got a lot of bottle and now it looks like the experts agree.”
The International Wine and Spirit Competition was established in 1969, and has risen to prominence in the world of alcohol production steadily since then. All products entered must be available for purchase in commercial quantities, though not necessarily from a supermarket or retail commercial property.
The judging takes place in two stages. Firstly, there is a blind taste test, where judges do not know the make or origins of the wine, and secondly the entries are subjected to a scientific process to determine the microbiological and chemical qualities of each vintage.
On the bright side, these results now mean that turning up to a dinner party or office party with a cheap bottle of plonk may now be accepted without the need to steam the label off and replace it with a more expensive brand. It really does seem that commercial property Aldi’s slogan, “Spend a little, live a lot” applies here – although it may be prudent to drink the 2011 Toro Loco Tempranillo sparingly, so you remember “living a lot” the next morning!
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