Dixons Retail Records Sales Increase Despite Tough Trading Conditions

Posted on 9 September, 2012 by MOVEHUT

Dixons Retail plc have recorded an increase in both total sales and like-for-like sales, when compared to 2011 despite many retail commercial properties struggling to keep afloat.

From 28 April – 21 July 2012, the electrical retailer saw total sales increase by 2 per cent, whilst like-for-like sales increased by 5 per cent, when compared to the same period last year.

Retail commercial properties in Northern Europe, which include Czech Republic, Denmark and Slovakia performed the best with total sales up by 18 per cent. Like-for-like sales closely followed behind at 13 per cent.

Speaking of the results for the 12 weeks, Sebastian James, Chief Executive of Dixons Retail, said: “We have had a real boost from a busy summer of events in the UK and our Northern European operations continue to go from strength to strength.”

UK and Ireland stores: Currys, CurrysDigital, Dixons Travel and PC World also had a good 12 weeks with like-for-like sales up by 7 per cent and total sales up by 6 per cent overall.

With the Olympics and Paralympic Games happening, many retails have recorded poor sales for the month of August, and Dixons is one of them.

“August has proven to be quieter across the retail sector in some of our markets and we continue to be cautious about the outlook,” Sebastian said.

But the retailer remains optimistic for this month, as Sebastian expressed: “We are well placed for the back to school period and look forward to the launch of Windows 8 and the exciting new products that we will have available for customers for the Christmas period.”

Do you think Dixons will have similar sales figures for the next 12 weeks, or do you think the lack of spending by consumers during the Olympics will put a dampener on their figures? Share your thoughts with us in the comments section below.

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