Starbucks have announced plans to start selling ‘Starbucks on the Go’, by selling its range of hot and cold drinks from vending machines in various commercial properties up and down the country.
280 varieties of drinks will be available from the vending machines, which will cost less than what you would pay in a Starbucks store. The Starbucks vending machines will be located in supermarkets, offices, petrol stations and airports. Sainsbury’s will be the first commercial property to receive a vendor, from next week.
Starbucks is famous for its freshly ground Fairtrade coffee, something which may be hard for a vending machine to stomach. But customers have been assured that for each drink, the coffee beans will be ground freshly and the milk will be steamed individually.
Buying a drink from a Starbucks vending machine will save you ten pence for a Grande and five pence for a Tall drink, compared to purchasing in-store. But if you require shots of syrup or extra coffee, those are free from the vendor whereas they would cost you an extra 35 pence in-store.
Speaking of the new machines, Ian Cranna, Vice President of marketing in the UK, said: “The ‘Starbucks on the Go’ machines represent a multi-million pound opportunity.
“We want to have thousands across the UK giving customers the opportunity to get Starbucks coffee wherever they are.”
Costa Coffee already has 900 vending machines in various supermarkets, offices and motorway services, up and down the country. Starbucks have seen the success of these instant stations and so wants a piece of the market.
“This is part of our wider strategy to have the best quality coffee available to our customers in all those places where customers want and expect to see us.
“By increasing the places where consumers can buy Starbucks coffee means that we will tap into the huge opportunity around convenience and coffee away from home,” Kris Engskov, Starbucks UK Managing Director added.
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