With the close of the transfer window just days away, Barclays Premier League clubs are scrambling to strengthen their squads for the first half of the season.
Manchester City, having already brought the English duo of Raheem Sterling and Fabian Delph to the Etihad this summer, have now concluded another major signing – with private equity real estate investor Henley.
Henley – which focuses on development, investment and asset management across the commercial, healthcare, residential and debt property markets – has teamed up with the two-time Premier League Champions to sponsor the club’s London awayday City in the City events.
The City in the City concept, which was launched in 2014, is designed to engage the club’s growing network of supporters outside Greater Manchester, particularly fans in London and the South East.
Over the past year the club has held six City in the City events before London away games, providing supporters with the opportunity to get a behind-the-scenes insight into how the club is run, and to hear from some of those responsible for their recent success on and off the pitch.
The inaugural event included a Q & A session featuring manager Manuel Pellegrini, who led City to the title in 2014, and club captain Vincent Kompany (pictured below).
Henley sponsored the City in the City events before last season’s matches against Chelsea and Tottenham Hotspur, and the new sponsorship agreement will provide further branding opportunities at a minimum of five events during the current season. The deal also provides a year-long window to engage with City’s corporate fan base.
The first in the series of events during 2015/16 is scheduled to take place before City’s clash with Spurs at White Hart Lane on 26th September. With a 12.45pm kick-off, guests will arrive early to be treated to a sumptuous breakfast, before learning more about the club’s history of working with the community. They will then be transported to the match by private coach to see the team in action against the north Londoners.
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