Luxury fashion and design house, HUGO BOSS, is to double the size of its existing London store on Regent Street by moving into a new space at 178-180 Regent Street, making it the brand’s largest flagship store in the UK.
A lease has been agreed with the Regent Street Partnership, comprising The Crown Estate and Norges Bank, for a new 15,000 sq ft store which is due to open in this Autumn.
HUGO BOSS, which has been successfully trading on Regent Street for fifteen years, is following in the footsteps of other leading designer brands like Burberry and Michael Kors, who have moved to larger premises as The Crown Estate’s £1bn regeneration programme continues.
Asset Manager for Regent Street at The Crown Estate, Katerina Mercury, said: “Building upon the success of HUGO BOSS’ existing store, we’re thrilled that we have been able to work together to provide a larger store for this hugely popular and long-standing Regent Street brand – a name synonymous with luxury, style and high quality craftsmanship – reinforcing then success of the Street as a world class destination for major fashion brands and global flagship stores.”
Stephan Born, Managing Director Northern Hub at HUGO BOSS added: “HUGO BOSS is excited to be developing its presence on Regent Street. The expanded space embodies the cornerstones of the brand- luxury craftsmanship, innovative design and precision detail.
“The new store will provide the perfect showcase for the brand’s full offering, including a dedicated womenswear area which will house RTW, shoes, accessories and fragrance.
“The men’s offer will extend to include the Made to Measure service which enables our customers to select every element of their suit – from the fabric to the pocket square.”
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