The UK’s largest commercial property company, Land Securities, has confirmed the arrival of a number of major brands at its popular Portsmouth retail outlet, Gunwharf Quays.
Mint Velvet, Asics, Coast, Watch Station, The North Face, Musto, Pret a Manger and Pearl Izumi have agreed terms on a combined total of 17,000 sq ft, marking a major milestone in the continuing transformation of the centre.
Over the past two years, Land Securities has changed the tenant mix by approximately 30 per cent, attracting premium brands such as Diesel, Tommy Hilfiger, Jaeger, Swarovski, Joules, All Saints, Ugg, Radley and Links of London to Gunwharf Quays.
Commenting on the latest additions to the tenant line-up Jack Busby, Portfolio Director at Land Securities, said: “Embracing the fast changing nature of both the market and the customer is a commercial imperative for us.
“As such, we have continually evolved our premium retail and leisure offer at Gunwharf Quays, demonstrated further by this most recent group of signings.
“Our improving offer is matched closely to an excellent and expanding catchment, which we are now widening further through targeting the strong, high-spending tourism market that Portsmouth affords.
“All of our strategic developments have led to a rise in dedicated shoppers at Gunwharf Quays, signified by a 17 per cent rise in dwell time and an extraordinary 25 per cent increase in sales.”
Helen Jones, Retail Director at luxury women’s fashion brand Mint Velvet, believes that Land Securities’ commitment to Gunwharf Quays has created the ideal environment for best- in-class brands, describing it as the “perfect destination”.
“The customer demographics are an ideal fit for Mint Velvet and we have every confidence that we will grow from strength to strength in the UK’s premium retail outlet destination,” she said.
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