McDonald’s restaurants have exclusive rights to sell branded food items inside venues selected for Olympic events, and the upcoming London Games are no exception. The company will be opening its largest location ever specifically for the Olympics on 25 June 2012, and it will be staffed and ready to serve meals at an impressive rate.
The flagship location, one of four restaurants ready to serve hungry patrons, will be situated in Olympic Park and staffed by 500 people during the Olympic and Paralympic Games. The two-story facility will be able to serve up to 14,000 patrons each day. Of the four locations situated in east London during the summer Games, one will be set aside for athletes in the Olympic Village and one will be located in the Main Press Centre for journalists to keep hunger at bay while covering the events. The other two restaurants will be open for spectators.
After the conclusion of the athletic events, the restaurant will be dismantled. In keeping with the London Olympics’ commitment to going green and sustainability, all the fixtures and fittings used to build the temporary restaurant will be reused or recycled. Some part of Olympic history will continue to be used long after the memories of the Games and which countries had the most visits to the podium have faded.
In January of 2012, the company signed an agreement to sponsor the Olympic Games for another eight-year term. Athletes and spectators will be able to purchase the company’s burgers, fries, and other offerings at official restaurants at Olympic venues until the year 2020. The exact amount the fast food giant paid to sponsor the Games was not released, but similar deals were estimated at £128 million.
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Surely it is ethically wrong for a fast food chain to sponsor the Olympics. But I guess a sponsor is a sponsor.
We agree Lily, but without big sponsors like McDonalds, Cadbury’s and Coca Cola the Olympics just wouldn’t be able to run.
Thanks for your comment 😀
You are not alone on this opinion as we have done a follow up story about that issue here: http://content.movehut.co.uk/news/olympic-sponsorship-questioned-over-obesity-concerns/