Bill’s Restaurant brings Breakfast to Bedtime offer to intu Trafford Centre

Posted on 13 July, 2015 by Neil Bird

The upcoming arrival of a brand new Bill’s Restaurant is poised to add to the attractions of the atmospheric New Orleans Quarter at intu Trafford Centre.


The chain will join around 60 restaurants, cafés and bars at the North West’s super-regional prime shopping centre, as more major dining brands choose intu owned shopping centres for their roll-out programmes.

Explaining why Bill’s Restaurant has opted to bring its renowned ‘breakfast to bedtime’ offer to the TripAdvisor and Yelp endorsed destination, a spokesperson for Bill’s Restaurant said: “As well as its retail, intu Trafford Centre is well known for its dining and leisure attractions.

“It has one of the highest footfalls of any shopping centre outside London, making it the obvious choice for a new Bill’s Restaurant.”

The New Orleans Quarter is part of The Orient dining and entertainment section on the the Trafford Centre’s upper level. It includes the JD Wetherspoon operated Mardi Gras pub and The Bandstand, which hosts live music every Friday and Saturday night.

Adding to the atmosphere of the popular quarter are shutters, wrought iron balconies, a jazz band statue (pictured) and clothes on a washing line that blow in the breeze.

Bill’s is taking a 2.600 sq ft unit, on a 20 year lease, close to new Coast to Coast and Wagamama restaurants. All three are scheduled to open this autumn. In addition, the nearby Café Rouge, Gourmet Burger Kitchen and Zizzi have all undergone major refits in recent months.

intu Trafford Centre opens most days between 10am and 10 pm, providing its own breakfast to bedtime experience, reflecting customers’ changing expectations of their shopping experience.

Julian Wilkinson, Regional Director of intu, said: Customers today want great dining and leisure attractions as well as top retail brands like Selfridges, Hamleys and Hollister.

“That’s why Bill’s Restaurant will be such a great addition to the centre. We have an impressive 31 million footfall with each customer looking for compelling experiences that means they will visit more often and stay for longer.”

Cushman & Wakefield acted for intu.

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