Luxury accessories and lifestyle design house Coach, has reached an agreement with The Crown Estate and Jaeger for the assignment of the latter’s Regent Street store to Coach.
Coach is relocating from its current location at 76-78 Regent Street to a 27,000 sq ft store at 200-206 Regent Street to coincide with the brand’s 75th anniversary celebrations in autumn 2016. The new store will also see designer footwear brand Stuart Weitzman make its Regent Street debut.
Chief Executive Officer of Coach, Victor Luis, commented: “We are delighted to bring Coach and Stuart Weitzman together at this iconic location, while maintaining their unique identities with individual stores and spaces for each brand.”
Nigel Darwin, President of Coach Europe, added: “We’re extremely excited about this pivotal move for us on the capital’s most important retail street.
“We look forward to the creation of a new Coach House and are confident that our Modern Luxury store environment, showcasing the breadth of Coach’s rich heritage and commitment to craftsmanship along with product designed by Stuart Vevers, will resonate with both the international and local London customer base.”
The relocation follows the opening of Coach’s Paris Flagship store on Rue Saint-Honore and demonstrates the brand’s commitment to its development within the European market.
Katerina Mercury, for Regent Street at The Crown Estate, said: “We’re delighted to have worked with Coach at this exciting time of growth and transformation of their brand to expand their presence on Regent Street.
“We’re also thrilled that the UK’s first Stuart Weitzman store will be joining Regent Street, a name synonymous with craftsmanship, quality design and glamour.
“These two brands will both strengthen the offer to our customers and further underpin Regent Street’s position as world class flagship destination for successful global luxury brands.”
Regent Street is managed by The Crown Estate on behalf of the Regent Street Partnership, which comprises The Crown Estate and Norges Bank Investment Management.
