It has been announced that Australia’s luxury lingerie retailer, Honey Birdette, are set to open a shop at Victoria Gate, a £165 million shopping centre development in Leeds, which will be completed at the end of October 2016. Honey Birdette has signed up to take a 53 m2 retail unit at the new leisure complex.
This is the second store opening for the luxury brand in the UK, with the first one being in Covent Garden in London, which opened August 2016.
Established in Australia in 2006, the lingerie retailer currently has 45 boutiques in Australia, as well as stores in Hong Kong, Tokyo, Paris and now two additional branches in the UK.
Honey Birdette said “We are excited to launch our first boutique outside of London in a flagship setting such as Leeds Victoria Gate. The reception to the brand at our debut UK location in Covent Garden has been incredibly strong, and we’re confident that Leeds is right as the next place for us to showcase what Honey Birdette is all about to a whole new audience.”
Director of Retail Development at Hammerson, Robin Dobson, added: “Further to Honey Birdette having only opened its first store in the UK earlier this year, we are pleased that the premium brand has selected Victoria Gate and Leeds to expand its store portfolio.”
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Launch of Victoria Gate in Leeds