John Lewis Sales soar for Second Week Running

Posted on 27 November, 2013 by Kirsten Kennedy

John Lewis has, in recent years, become the undisputed champion in the Christmas retailing stakes, with its Christmas television advert and in-store decorations increasing its customer base exponentially at this time of year. Now, it appears that the department store chain is well on target to top even last year’s bumper Christmas sales results.

This week, the retailer announced that its weekly total sales figures have topped £100 million for the second week in a row. Furthermore, year on year, total sales increased by 2.1 per cent to £111.9 million despite the fact that Black Friday falls into a different week this year – indicating long term strength throughout the early Christmas trading period.

Obviously, festive-related items played a huge part in this latest sales boom, with sales for Christmas gifts and household decorations rocketing by 10.3 per cent on a week on week basis. However, the chilly weather has also had a positive effect on sales, with outerwear including hats, scarves and gloves all in high demand with consumers.

John Lewis’ Maggie Porteous, voiced her pleasure at the strong performance across the board.

 “It has been pleasing to see sales surpassing the £100 million mark for the second time this month with strong figures coming from both our shops and online.

“We have been up against tough comparisons this week with Black Friday falling into a different week this year – but looking at the two year figure of +13.3 per cent, sales are encouraging,” she said.

Although johnlewis.com sales increased 9.4 per cent year on year, it seems that the retailer has managed to buck the trend of reliance upon online operations in order to increase profits. Store performance remains incredibly buoyant, unlike rival department store chains such as Debenhams, which has seen falling footfall in store as customers turn to home delivery options instead.

The question, really, is how John Lewis has remained such a huge success on the high street when other retailers have experienced challenges in attracting customers. Recently, the retailer received the accolade of “Retailer of the Year” with a large number of voters praising the chain’s dedication to customer service and quality products.

Perhaps, then, consumers are drawn to their local John Lewis store as they believe the quality of service received will prove to be better than the experience on offer online. Alternatively, it could be that the level of trust established between John Lewis and its customer base has inspired feelings of loyalty which are reinforced by visits to the department store chain’s commercial properties rather than its website.

Whatever the reason, John Lewis certainly seems set to retain its place at the top of the (Christmas) tree for this year. And with the release of the eagerly anticipated PS4 games console occurring this Friday, it could well be that the retailer will break through the £100 million benchmark for the third consecutive week.

Why do you think John Lewis proves to be so popular with consumers at Christmas – is it the customer service on offer, the much lauded dedication to quality or another reason entirely?




Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Recent Posts

The best places to stay on the Riviera

The latest property data has identified Newquay as the fastest property seller’s market in the UK

Investing in your garden can increase your property’s value

French Riviera temping high-end homebuyers

How can the ownership rights of my commercial property impact a business sale?

Should I incorporate virtual property viewings permanently?

Investment expected to increase across Asia-Pacific in 2021

UK property industry slows as the conclusion of tax break looms

BNP Paribas cautioned investors on Friday as debt-trading bonanza that increased its earnings this past year

Over 300,000 property purchases fell through in 2020 – we show the most frequent motives and the best way to get your house sale back on track

House Prices in the Capital Surpass £500,000

Optimism from the Bank of England’s chief economist

The most expensive commercial properties.

Businesses operating from shared premises will miss out on grants

BA cuts 12,000 jobs, unions hit back

Media Streaming Service See Record Subscriptions