LandAid calls on the Property Industry to back Towering Challenge

Posted on 30 April, 2015 by Kirsten Kennedy

LandAid is rallying property professionals to support the industry’s most adrenaline-pumping event, in a bid to raise £50,000 for disadvantaged young people in the UK.

LandAid-calls-on-the-Property-Industry-to-back-Towering-Challenge

The property industry charity, in conjunction with the Worshipful Company of Chartered Surveyors, is the organising force behind the endurance-testing London TowerAthlon which returns for a second year on 18 September.

The TowerAthlon involves teams of three tackling the Broadgate Tower in a challenge designed to test speed, strength and courage as they ride it, run it and abseil it.

Stage one will see competitors face a gruelling 10 minute static cycle challenge, followed by a demanding 877-stair run to the top of the tower. Finally, participants will need to steel their nerves as they face a 539 foot vertigo-inducing abseil back to earth.

LandAid chief executive Paul Morrish hopes that the buzz created by last year’s event will encourage more teams to sign up and raise a mammoth sum for charity.

He says; “LandAid is thrilled to be launching its epic TowerAthlon Challenge for the second year running.

“We saw incredible commitment from across the property industry at last year’s event, and we expect an even more competitive spirit this year as well as greater feats of bravery, foolhardiness and fundraising prowess.

“As the election approaches and the country prepares for change, it’s vital that we ensure the most disadvantaged in our society are not left behind.

“Thanks to you, young people at the projects we support across the UK will be given the hope of a more positive future.”

The winning team, and individuals with the fastest running and cycling times, will pick up prizes for pushing themselves to the very limits for the cause.

Last year, Bilfinger GVA took home the top prizes and the prestigious title of winning team, yet the competition is expected to be even tougher this year. Perhaps this will see the records set by Rupert Parker and Nathan Pask broken, in the cycling and running events respectively.

TowerAthlon-2

The official launch date of the London TowerAthlon Challenge comes on 5 May and LandAid is asking the property industry get behind the campaign to enlist as many teams and individual competitors as possible.

Anyone prepared to face the epic challenge to help disadvantaged young people can sign up here, but LandAid is encouraging the whole industry to get on board.

You and your company can help by contributing to a social media blitz on the official launch day, using the hashtag #LDNTowerAthlon to create a real buzz around the event.

Mark Ridley, of sponsor Savills, says; “Savills is delighted to be supporting the London TowerAthlon for a second year running.

“Last year’s event was a resounding success and brought together property professionals in a united effort to support a good cause with a phenomenal result.”

Together we can ensure that this year’s towering challenge is bigger and better and that the industry achieves another phenomenal result for a great cause.

Additional material by Neil Bird.




Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Recent Posts

The latest property data has identified Newquay as the fastest property seller’s market in the UK

Investing in your garden can increase your property’s value

French Riviera temping high-end homebuyers

How can the ownership rights of my commercial property impact a business sale?

Should I incorporate virtual property viewings permanently?

Investment expected to increase across Asia-Pacific in 2021

UK property industry slows as the conclusion of tax break looms

BNP Paribas cautioned investors on Friday as debt-trading bonanza that increased its earnings this past year

Over 300,000 property purchases fell through in 2020 – we show the most frequent motives and the best way to get your house sale back on track

House Prices in the Capital Surpass £500,000

Optimism from the Bank of England’s chief economist

The most expensive commercial properties.

Businesses operating from shared premises will miss out on grants

BA cuts 12,000 jobs, unions hit back

Media Streaming Service See Record Subscriptions

Covid-19 Causes Millions To Claim UK Furlough Scheme