Laura Ashley opens Boutique Hotel

Posted on 4 August, 2013 by Kirsten Kennedy

In the past year or so, there has been a growing trend of retailers expanding into other businesses. These tend to be high-profile brands, with homeware giant IKEA just one example of a retail chain which is now testing the waters of the hotel industry.

Now British chain Laura Ashley has made the leap from retail to leisure by opening its own branded hotel. Laura Ashley The Manor, in Elstree, boasts 49 bedrooms costing up to £500 per night for guests seeking a luxurious country getaway.

The retailer purchased the property last year from Corus Hotels in a deal worth £5.8 million. However, this initial acquisition was followed by a six month renovation period, the financial details of which have not been disclosed by Laura Ashley.

Industry experts believe that this bold move is an attempt to create a “living catalogue” showcasing the best the brand has to offer. Each room has, predictably, been kitted out with items designed exclusively by the company in a bid to show guests that the retailer is capable of cultivating a modern and stylish look.

A spokeswoman discussed the thought process behind the decision, saying; “It’s a shining example of Laura Ashley.

“We have our catalogues in every room; it sells the design service and what you can achieve.

“We wanted to showcase the modern Laura Ashley through creating a light and contemporary interior – people don’t realise what we offer.”

While no news of further hotel openings by the mid-price chain has as yet been forthcoming, the success of this venture could see more branded properties open across the country. Furthermore, as Laura Ashley is a popular fixture in many international locations, the possibility of similar schemes in the 28 countries which already have Laura Ashley stores cannot be ruled out.

Should Laura Ashley’s initiative prove successful, there is little doubt that other homeware retailers will follow suit. And with Britain fast becoming a key destination for businesspeople around the world, perhaps injecting a little more variety into the hotel market would not be the worst thing in the world for the country’s tourism industry.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts

The latest property data has identified Newquay as the fastest property seller’s market in the UK

Investing in your garden can increase your property’s value

French Riviera temping high-end homebuyers

How can the ownership rights of my commercial property impact a business sale?

Should I incorporate virtual property viewings permanently?

Investment expected to increase across Asia-Pacific in 2021

UK property industry slows as the conclusion of tax break looms

BNP Paribas cautioned investors on Friday as debt-trading bonanza that increased its earnings this past year

Over 300,000 property purchases fell through in 2020 – we show the most frequent motives and the best way to get your house sale back on track

House Prices in the Capital Surpass £500,000

Optimism from the Bank of England’s chief economist

The most expensive commercial properties.

Businesses operating from shared premises will miss out on grants

BA cuts 12,000 jobs, unions hit back

Media Streaming Service See Record Subscriptions

Covid-19 Causes Millions To Claim UK Furlough Scheme