London’s first designer outlet village will be unveiled by Quintain Estates shortly. The developer, which is in the process of completing the first phase of the Wembley Park regeneration project, believes the destination will attract in the region of 12 million visitors a year.
The 350,000 sq ft London Designer Outlet (LDO) is accessible from Wembley Park Boulevard and features 85 shops under a horseshoe of five storey glass arcades surrounding a central square.
Quintain promises the LDO, which is just 21 minutes from the West End, will be a vibrant ‘must visit’ retail and leisure destination that will “attract a sophisticated, affluent and style-conscious consumer.”
Along with picking up end-of-season designer clothing and homeware brands at massive discounts, visitors will also be able to enjoy lunch or dinner at one of the village’s 15 restaurants. It will also feature a nine-screen cinema complex.
James Saunders, chief operating officer at Quintain, told the Telegraph that the LDO will provide shoppers with quality brands including, what he claims to be, the widest choice of sports shops in the UK.
“London has plenty of shopping centres. We are three miles from Brent Cross and five miles from Westfield. It didn’t need another shopping centre. We expect to serve people coming early and leaving late,” he said.
Discount designer outlets, like those at Cheshire Oaks and Bicester Village, have proved hugely popular with both consumers and retailers, and Quintain hopes to emulate their success at Wembley Park.
The London Designer outlet is 70 per cent let with confirmed tenants including Superdry, Guess, Gap and Nike. It is due to open on 24th October.