The Milton Keynes branch of intu plays host to the first ever dual branded shopping centre pop-up shop for renowned motoring brands Lancaster MINI and Lancaster BMW.
Opened by Jardine Motors Group and installed by experiential agency TRO, the pop-up is a great way of giving shoppers an immersive experience of both brands in a more accessible and intimate setting.
You can find the shop on the East Walk, close to Debenhams, and will give customers an opportunity to make enquiries and browse a selection of models for both brands including the revolutionary BMW i8.
There is also an option to purchase a number of branded lifestyle merchandise, including small race car toys for children, handbags and MINI bulldog toys. What’s more, iPads will be on hand where customers can have a little fun in designing their own BMW or MINI.
Customer Experience Director at intu, Roger Binks, commented on the event: “This has been a fantastic partnership that has really enabled us to raise awareness of BMW and MINI in an innovative and exciting way.”
“The eye-catching pop-up shop is really engaging and gives the customer a unique opportunity to get closer to these great brands in a way they wouldn’t normally be able to do. Whether they’re considering purchasing a new car or not, this format definitely creates a compelling experience, enticing customers to pop in and take a look.”
The shop launched earlier in the month and will remain open until 12 September.
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