Canadian high-performance outdoor clothing brand Arc’teryx Equipment is to open its first store in Europe in London’s West End.
As part of a limited international expansion, Arc’teryx has taken the last two retail units of The Crown Estate and The Healthcare of Ontario Pension Plan’s £100 million Eagle Place development between Piccadilly and Jermyn Street.
St James’s Portfolio Manager at The Crown Estate Anthea Harries said: “Arc’teryx is a wonderful addition to the retail offer on Piccadilly, where our revitalisation of this important gateway to St James’s has delivered an eclectic mix of high quality lifestyle and fashion brands, which includes UK firsts from Barbour International and Tiger of Sweden.
“Attracting brands of this quality sets a fantastic tone for our on-going investment in creating distinctive retail experiences in St James’s which reflect the area’s unique heritage, sense of luxury and reputation for the highest levels of craftsmanship and design.”
Commenting on behalf of Arc’teryx, VP/Senior Director of Marketing, Adam David Ketchson, said: “As we look to expand our retail presence we are focused on cities and regions where both our outdoor core community and our city based user can touch the brand.
“London has an active community who deal with the challenges of inclement weather. It’s also a hub of fashion and design, and the minimalist aesthetic of Arc’teryx fits perfectly into the London environment and the UK outdoor community at large.
“In St James’s our customers will be able to experience our commitment to design, craftsmanship and performance through our product, technologies and people.”
Domenico Speciale, UK Managing Director at parent company Amer Sports, added: “There is significant potential for future growth in London and a flagship Arc’teryx store in a renowned location like St James’s will act as a fantastic showcase for the brand as we look to increase our investment in this key market”.
Eagle Place is the first major redevelopment to be completed in the Crown Estate’s £500 million 10 year investment programme for the St James’s Portfolio which aims to improve the retail offer by delivering modern accommodation designed to attract leading brands whose presence complements the area.
Acr’teryx will occupy over 4,000 sq ft at 211-214 Piccadilly and will open the doors of its new store this summer.
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