The Rise in Online Shopping Hits Commercial Property Mothercare Hard

Posted on 20 November, 2011 by MOVEHUT

Mothercare in its prime, used to be the place where the majority of expectant mothers would go for advice and to purchase their baby care products.

But with the rapid growth of the internet and websites such as ‘Mumsnet’, who offer advice and product reviews, many people are choosing to do their research online and buy from the cheapest retailer, which is having catastrophic impacts on Mothercare’s commercial properties.

Speaking of the challenge that Mothercare faces, Alan Parker, Executive Chairman, stated: “Partly it’s the fact we live in tough economic times, and partly that the price of these buggies have been pushed a bit high.”

“We have to rejuvenate the whole brand. The competition in the UK is more intense than overseas. We need to review the format and location of our outlets in Britain,” Mr Parker added.

However, it may come too late for Mothercare who have reported an £82 million loss in October of this year, whereas the same time last year, the company were celebrating a £300,000 profit. They already had plans to close 110 UK commercial properties, so what went so badly wrong?

Matt Piner, from the Retail Consultancy Conlumino, believes: “Mothercare has blamed its falling UK sales and profits on the economic environment, but in reality all this has done is expose the wider issues the retailer faces. In the past Mothercare relied on being the definitive source of information for expectant mothers, a position it used to justify its higher prices.”

At the moment, money is tight for the majority of the country, so people are more willing to conduct research online by comparing products and reading reviews and then buying from the cheapest retailer, as Mr Piner, put across: “However, with consumers now increasingly confident using the internet and sites such as Mumsnet to educate themselves, the once habitual visit to Mothercare is becoming a thing of the past. Instead, consumers research what they need online and head to the cheapest retailers to buy it – which nowadays normally means one of the supermarkets.”


On a whole, the total net debt has risen from £8.6 million to £24.6 million, in the first six months of this year. Due to the financial struggle that the company is currently facing, the share price fell this week by eight per cent. However, Mr Parker remained optimistic stating that the company has 975 franchise commercial properties, which he believes could increase to over 2000, Mr Parker added: “That’s got to be our objective.”

So it seems that Mothercare have succumbed to the online pressure than many other high street retailers are facing. Although the company plan to close 110 of their commercial properties, they have stated that the majority of those will be on the high street, as the company now prefer locating in out-of-town retail parks. The company have pledged that they plan to have at least 266 shops still open.




Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Recent Posts

The best places to stay on the Riviera

The latest property data has identified Newquay as the fastest property seller’s market in the UK

Investing in your garden can increase your property’s value

French Riviera temping high-end homebuyers

How can the ownership rights of my commercial property impact a business sale?

Should I incorporate virtual property viewings permanently?

Investment expected to increase across Asia-Pacific in 2021

UK property industry slows as the conclusion of tax break looms

BNP Paribas cautioned investors on Friday as debt-trading bonanza that increased its earnings this past year

Over 300,000 property purchases fell through in 2020 – we show the most frequent motives and the best way to get your house sale back on track

House Prices in the Capital Surpass £500,000

Optimism from the Bank of England’s chief economist

The most expensive commercial properties.

Businesses operating from shared premises will miss out on grants

BA cuts 12,000 jobs, unions hit back

Media Streaming Service See Record Subscriptions