Toys “R” Us Inc. have announced plans to transform stores in 13 states in America and open eight new commercial properties in a side-by-side model, which brings Toys “R” Us and Babies “R” Us together under one roof.
The integrated commercial property format is designed to offer a much more pleasant shopping experience by offering customers an easy to navigate store as well as offering products and toys for children of all ages.
Speaking of the format, Jerry Storch, Chairman and CEO on Toys “R” Us said: “As we continue to invest and build upon our portfolio of stores by integrating Toys “R” Us and Babies “R” Us under one roof, our strategy has provided the opportunity to capture customers at their family’s earliest stage and grow with them through childhood.
“We are pleased that our customers have consistently embraced the enhanced shopping experience these locations offer, whether they are shopping for must-have toys for the kids in their lives or products for the newest addition to their family.”
Currently the company has 875 commercial properties in the United States, of which 190 are the side-by-side format, but they plan to increase this to 204 by the end of 2012.
The states which will benefit from the integrated shop model are:
Outside of the US, Toys “R” Us has 625 commercial properties in 35 different countries and employs around 70,000 people worldwide. The company has come a long way from its flagship store in Times Square, New York. They joined the UK market in 1985 with five commercial properties. But now have over a hundred stores located in various cities in England, Scotland, Wales and Northern Ireland.
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