It’s that time of year when big stores provide stunning Christmas window displays for all to admire.
Retailers in the festive season aim to create a buzz surrounding their Christmas themed store displays. By grabbing passer-by’s attention with amazing Christmas displays many stores are turning admirers into customers.
Bergdorf Goodman, a luxury department store located on Fifth Avenue in New York City provides incredible holiday displays. Some would say they are the best but it all comes down to a matter of opinion.
The 2018 display looks like something from Willy Wonka’s factory with the range of vibrant colours mixed in with delicious goodies which tie in with the theme.
One of London’s famous department stores, Harrods, never fails to impress. Their 2018 window displays provide a unique insight into Christmas day rituals where they have captured the importance of the day.
In Paris, Le Bon Marche usually opens their holiday season themed store from November creating a festive experience throughout the build-up to Christmas.
Harvey Nichols, London, have adapted their 2018 displays to coincide with the launch of the new Disney Mary Poppins movie. With original costumes being incorporated within the Christmas displays and in-store this one is not to be missed.
Selfridges, London revealed their Christmas themed “Selfridges Rocks Christmas” which has been displaying since October. Despite being early to the Christmas party their imaginative rock n roll theme is pretty fun.
Festive displays are not only attracting customers they create a buzz online which gives the store free exposure. Many of us would take a photo and post it on social media which is great publicity for the retailer.
Location tagging on posts is another huge benefit for retailers with immense displays. Any posts relating to the stores Christmas displays would also appear in searches within the social media platforms.
Department stores worldwide go all out to showcase their displays which are more like pieces of art but never the less they create an experience for all to see in the holiday season.
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