Havaianas to Open a Pop Up Store at Leicester’s Highcross Shopping Centre

Posted on 19 June, 2017 by admin

It has been announced by Hammerson that Havajanas, a footwear brand, which is well known for its iconic flip flops range, will be opening a pop up store at Highcorss Shopping Centre in Leicester this summer.

Havaianas_selection

Havaianas, the Portuguese word for ‘Hawaiians’, is an international footwear brand established in 1962, which became very popular in the late 90s. The company currently produces over 150 million pairs of flip flops a year, making it the world’s largest and most popular flip flop sandal range.

Highcross shopping centre is the area’s leading shopping destination, attracting 17.5 million visitors annually.

Havaianas’s pop up store last year at the same location turned out to be very successful, where the company offered customers personalised its iconic flip flops.

The brand will occupy a 355 square foot unit on the upper mall, and plans to offer its full range of flip flops, as well as towels and beach bags.

Richard Shetliffe, UK and Ireland country Manager at Havaianas emphasied the importance of Leicester’s Highcross shopping centre’s importance for the brand, saying the location “fits perfectly with our consumer demographic and brand positioning.”

Lain Mitchell, UK Commercial Director at Hammerson, said: “We’re delighted that Havajanas is returning to Highcross following the success of the pop-up last year. Attracting international brands such as this is testament to the strength of both Leicester and Highcross, the leading retail and leisure destination in the region”.



Related Posts


Leave a Reply


Recent Posts

how online reviews can destroy a business

Are online reviews destroying the reputation of struggling shops…

How Offering Free WiFi Can Benefit Your Business

How offering free WiFi can benefit your business

Is stockport a hotspot for Businesses

Is Stockport a hotspot for businesses?

reasons to start a business in Leeds

Is Leeds the right location for your business?

Could police station closures impact the community

Could police station closures impact the community?

are shopping malls struggling

Are struggling shopping centres fighting back?

How to start a B&B

Starting a new B&B Business?

creative shop shop displays

Increase foot traffic with creative shop displays

Could the video rental shop make a comeback

Could the video rental shop make a comeback?

Why Middlewich could be a good investment

Why Middlewich could be a good investment

Small business POS software guide

Small business POS system guide

Retail Shop layouts: The Options

Retail Shop layouts: The Options

Commercial property investment fund guide

Things to consider when looking to invest in commercial property

How old architecture is adapting to modern surroundings

How old architecture is adapting to modern surroundings

Are cinemas adapting after a decline in sales?

Are cinemas adapting after a decline in sales?

Birmingham office sold in £1.2million deal

Birmingham Office sold in £1.2million deal