Increase foot traffic with creative shop displays

Posted on 26 July, 2018 by Bailey Clarke

With more and more retailers showing creativity with their shop displays, it’s important to keep up with the competition.

Whether it be a small business or mainstream outlet each shop needs to entice customers into their entrances with the potential of a sale at the end of their journey.

creative shop shop displays

By showing the brands personality via the store window you’re helping to entice consumers to venture inside to check what else the store has to offer.

Cluttered and bland window displays could create the wrong first impression resulting in fewer visitors which would impact an independent shop deeply especially with more people turning to online shopping.

It’s important to consider the retail market and where the brand fits in. By conducting market research within the area and gathering intel on social media channels, any retailer should have enough information on how to present the shop front.

The most important factor is to lure new customers in with curb appeal, express the brand’s character via awesome product displays. It doesn’t have to be expensive as some of the simplest displays can attract foot traffic as well as being a talking point on social media.

Tips for front window displays

Eye level – prior to creating the display check where the eye level is from the curbside and mark this on the window.

Portray a story – choose a theme and then create a story to plug into it, don’t forget it doesn’t have to be overly complicated.

Changes – keep people intrigued by changing the display on regular basis with the unexpected element.

Strong colours and shapes – this helps potential customers to see the display from a distance.

Clutter – it’s so tempting to cram an array of merchandise into the display but this could overwhelm passersby.

Let there be light – lighting is a crucial part of grabbing the customers attention, the right light will help create moods.

Balance – most probably the products will be different shapes and colours so remember to balance the different elements.




Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Recent Posts

Optimism from the Bank of England’s chief economist

The most expensive commercial properties.

Businesses operating from shared premises will miss out on grants

BA cuts 12,000 jobs, unions hit back

Media Streaming Service See Record Subscriptions

Covid-19 Causes Millions To Claim UK Furlough Scheme

America, Amazon Wants You!

UK Firms Battle To Survive

COVID-19 Grounds EasyJet Fleet

ECB Emergency Fight Back Aganist Covid-19

Aldi’s Expansion Plan

British Steel on the verge of collapse with over 20,000 jobs at risk

Paris watches as flames engulf one of France’s most famous landmarks

Debenhams on the brink of administration as board reject Ashley’s bid

Emmanuel Macron pushes for a new Europe with European Parliament elections on the horizon

Brexit impacts property market

Brexit uncertainty impacts the property market