Peel Leisure — the Manchester-based subsidiary of the Peel Group — has completed a re-branding of its hotel division aimed at creating a “one-stop shop” for investment in the sector.
Based at its parent company’s Trafford Centre offices, Tower Hotel Management (THM) currently operates seven hotels under various international brands including Hampton by Hilton, Holiday Inn and Holiday Inn Express.
It will now begin offering guidance to investors and developers wanting a more personalised hotel management service backed by its in-house expertise of land and planning, sales and marketing, project management and hotel construction.
Through Peel Land and Property, the newly created venture has an extensive land-bank of potential hotel and leisure sites across the UK making it, claims THM managing director Peter de la Perrelle, “the ideal one-stop shop for investment in the hotel sector”.
“The Peel Group has invested significantly in people and technology, meaning Tower Hotel Management will make full use of this diverse and complementary bank of resources to add value to the service,” added de la Perrelle.
And with 23,000 new hotel rooms expected to open in the UK in 2014 and 2015, he said, “we believe now is the right time to be launching our new tailor made approach to hotel development and management”.
Tower Hotel Management inherits Peel Leisure’s portfolio of successful hotels at high profile destinations across the North West including the Holiday Inn at Manchester’s canal side MediaCityUK, Hampton by Hilton at Liverpool John Lennon Airport, St George Hotel at Durham Tees Valley Airport and the Ramada Encore adjacent to Robin Hood Airport Doncaster-Sheffield.
It also owns a number of hotels in the region which are run through third party operators, such as the Worsley Park Marriott at Salford, the Crowne Plaza in Liverpool city centre, and the Travelodge at Manchester’s Trafford Park.
Like all the 320 registered companies within the Peel Group structure, THM’s long-term focus will be on the North West of England which its board sees as Britain’s economic powerhouse.
The majority of the parent company’s developments are concentrated in the region with its current biggest investment being the £50bn Ocean Gateway scheme involving some 50 separate developments between the cities of Liverpool and Manchester — some with a completion date well beyond 2050.
Previous Post
Good News for Yorkshire Retail Schemes
