Tesco Opens Virtual Shop at Gatwick Airport

Posted on 7 August, 2012 by Rachel Mellor

You may be wondering why Tesco are opening a shop in an airport, when the last thing people will be thinking about is what they will be cooking when they get back from two weeks in the sun.

But picture the scene. Your flight lands at 10pm at Gatwick Airport, you then queue through passport control and collect your suitcases, which can take around an hour, not to mention the drive home – which, depending where you live, could take a couple of hours. So the first thing you will do when you arrive home is go to bed.

Tomorrow arrives, you fill up the kettle, put a tea bag in a mug, head towards the fridge and (you can guess where this is going) there is no milk! A quick scoot around the kitchen and there is no bread, so even toast is out of the question. So the first thing you have to do, even before you have breakfast, is visit a retail commercial property to stock up your kitchen. Not ideal and the last thing you will feel like doing.

Well, good news, as Tesco have opened a virtual shop in Gatwick Airport, allowing you to buy a few essentials which will be delivered to your home for when you arrive back from your holiday.

“The virtual store blends clicks and bricks, bringing together our love of browsing with the convenience of online shopping.

“It’s a chance to showcase what we can do to the 30,000 people a day who will depart from Gatwick’s North Terminal, many of whom will need to fill their fridges when they get home, and we’re looking forward to hearing what they think,” Ken Towle, Tesco’s Internet Retailing Director, said.

To use the virtual shop, customers just need to download the iPhone or Android app and register with Tesco’s website. The virtual shop is located in the north terminal of the commercial property and has four interactive fridges where people can scroll six slides, which showcase 80 products. Customers simply scan the barcodes of the products that they wish to purchase using the mobile application, choose a delivery slot up to three weeks in advance and pay for their groceries.

Speaking of the virtual shop idea, Mandy Minichiello, Senior Marketing Manager at Tesco said:  “We really wanted to provide a helpful service for busy families. You can book a delivery slot up to three weeks in advance, do a full grocery shop while waiting for a flight and it’ll be delivered to your home when you get back.”

But some people may argue that if you can book a delivery slot three weeks in advance, then surely you could just organise an online food shop before you left for the airport? This is correct, but with so many things to do before your holiday, like packing, buying those last minute essentials, ensuring you have all the relevant documents that you need – thinking of what food you will want when you get back just isn’t a priority.

But instead, after people have checked-in at the commercial property, they are much more relaxed and have on average around 70 minutes to kill before they board their flight – a perfect window to do some shopping.

Are you jetting off on holiday from Gatwick Airport soon? Will you be utilising Tesco’s virtual shop to stock up your fridge ready for when you get back from holiday?




Leave a Reply


Recent Posts

two modern high speed train with motion blur

HS2 bosses cite Sheffield Gateway’s impact on Rateable Values

Photograph taken in Felixstowe, Suffolk, England May 2011

Uncertain Future for Hotel with First World War History

Business-Rates-Bounty-could-fund-Northern-Powerhouse-Proposal

Business Rates Bounty could fund ‘Northern Powerhouse’ Proposal

3D plan drawing

Landmark Development planned for Former Yorkshire Post Site

Foggy night castle with a horseman riding

Staffordshire’s Creepy Castles

Painting on wall 3d render. Nice bright clear illustration.

Home Retail Group announces Homebase Closures

Silverstone-to-manage-North-East-Car-Dealership-Expansion

Silverstone to manage North East Car Dealership Expansion

Compass on the map of Republic of Ireland

Lloyds names Shortlisted Bidders for £1.5bn Irish Portfolio

Retail-footfall-hit-by-unseasonable-September

Retail footfall hit by unseasonable September

Relaxed Couple in Bed, hotel room

Glasgow enjoys Games Hotel boost while Edinburgh gets an Urban Villa

A-Nantwich-Nightmare

A Nantwich Nightmare

Whitbread-sets-sights-on-expansion-following-stromg-First-Half-Sales

Whitbread sets sights on expansion following strong First Half Sales

Trinity-Kitchen-celebrates-First-Anniversary-with-New-Restaurant-opening

Leeds Trinity Kitchen celebrates First Anniversary with New Restaurant opening

Photo of the Shoppers at shopping center motion blur

Wolverhampton Mander Centre Sale close to being Finalised

Airport direction road sign

Airport Eco-Office Park gets Euro Cash Backing

Ghost going downstairs. Fear cocnept, Horror at home!

Petrifying Public Houses