Intu celebrates Rugby World Cup 2015 with Games and Prizes

Posted on 9 October, 2015 by Kirsten Kennedy

Despite England’s disappointing performance in the Rugby World Cup, there is still plenty of action to look forward to, and intu is joining in the spirit of the tournament by offering a programme of online and in-centre activities to enjoy in the weeks leading up to the final.


In partnership with MasterCard, intu has utilised its position as the owner and manager of numerous prime shopping centres in England, Scotland and Wales to introduce a game app which, after only one week on the market, has been played more than 60,000 times by Apple and Android smartphone users.

As well as bringing fun to customers and boosting business for retail tenants throughout the country, the “Kick the Ball” app offers high-scoring players the chance to win a fantastic range of prizes such as game tickets and intu shopping vouchers, with the overall winner set to gain an all-expenses paid trip to the Rugby World Cup 2015 Final on 31 October.

Yet for those without access to a smartphone, but still keen to get involved with intu’s take on the Rugby World Cup, there remain plenty of options to win fantastic prizes. Thanks to the shopping centre owner’s partnership with MasterCard, any customer who spends using their MasterCard at a retail, leisure or restaurant facility within intu shopping centres can enter a prize draw to win a £1,000 shopping day or tickets for matches during the tournament.

 Rugby World Cup 2015: Screenshot of intu game app

Commercial and digital director of intu, Trevor Pereira, believes that England’s hosting of the Rugby World Cup will benefit retail and leisure tenants at shopping centres nationwide.

He says; “Rugby World Cup 2015 is a great opportunity for the diverse strengths of intu to come together to surprise and delight all our customers. They can join the fun in our shopping centres, at home or on the go.

“With prizes available when customers pay using their MasterCard, all our retailers, restaurants and leisure operators can benefit too.”

Another view of the intu Braehead Match Zone

For those seeking a truly engrossing in-centre experience, centres in host cities including Newcastle, Milton Keynes, Manchester, London and Birmingham have been decked out in ambient media, while Manchester’s intu Trafford Centre and Glasgow’s intu Braehead (pictured) are presently displaying giant screens in dedicated Match Zones to show key matches live and bring the excitement of the stadium to life – intu Braehead has even installed artificial turf to bring the pitch to the Match Zone spectator!

At either of these centres, customers wearing national rugby kit are in with a chance of receiving an “intugram” complete with free match tickets as a twist on intu’s random act of kindness initiative. The operator hands out golden envelopes of this kind all year round, although they generally contain vouchers for free coffee or a free car wash, for example.

With more than half of the UK population visiting an intu centre each year, millions of people could benefit from the wide programme of events running until the end of the Rugby World Cup online or in-centre.

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