A plan to build a ten-storey hotel and cinema complex in Leicester Square faces opposition from heritage groups and the Greater London Authority (GLA). The developers say the proposal, which was approved by a single vote by Westminster council, will bring renewed vibrancy to the square, boost employment and provide affordable housing.
Opponents, on the other hand, claim that the scheme – which involves the demolition of the art deco Odeon West End and the nineteenth century Hand and Racquet pub – will destroy key heritage assets and is not in accordance with planning policy.
As a result English Heritage, the Victorian Society, the Twentieth Century Society, the Ancient Monuments Society and the Cinema Theatre Association have joined the GLA in expressing their opposition to the development.
English Heritage says the plans will damage the architectural and historic character of Leicester Square and tower over Trafalgar Square and the National Gallery.
Another opponent, architecture critic Rowan Moore, describes the proposed complex as a “generic, could-be-anywhere, lamely jazzed-up block” that is “the architectural equivalent of the premium-priced vats of tepid Coke on sale in the foyers of multiplexes.”
Despite these objections, Westminster council insists that many of the existing properties are either empty or neglected and that the scheme will provide a “new focal point for Leicester Square.” The council adds that a condition of granting approval was that the developer contributes £3 million to Westminster’s affordable housing fund.
“These big commercial developments are the only way of financing new affordable homes in Westminster,” a planning spokesperson said.
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